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consumer behavior

08/22/2017 / By Frances Bloomfield

Beware of Amazon product reviews: New research finds they can mislead you

Online reviews of services and products are meant to give other consumers a quick idea of their quality. Though helpful in most cases, new research has pointed towards the possible disadvantages of becoming heavily reliant on reviews. The team behind a recent study discovered that consumers will often prefer a product with more reviews, regardless […]

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